Online+Ad+Design

media type="file" key="Leader_With_Rloop.swf" width="796" height="100" align="center"

Assignment Two

Ad Design
The advertisement campaign designed for this assignment promotes a startup business ‘Filmsmith’ that has been founded by two of my close associates and recent UTM graduates, Andrew Hamilton Smith and Peter Buczkowski. Considering they’re still in their first business year and haven’t yet considered online marketing to traffic clients, this assignment was greeted with much excitement. Full permission has been granted to use their company logo, mission statement, and the general sense of theme from their website ([|www.filmsmith.ca]) to facilitate this assignment. Their newfound business caters mostly to professional networks around Mississauga, Oakville, Nanticoke and Toronto. With local political figures who want promos on campaigns budget to professional workshops who want to build their online media presence, Filmsmith thrives on new media for a living. An online ad campaign would allow for a successive chance to be found and approached by more clients.

The campaign involves the use of two banner adverts and a ‘Story type’ Facebook Ad for their existing Facebook Page. The two banners include, a ‘Leaderboard’ (sized 728 x90) and a ‘Medium Rectangle’ banner ad (sized 300 x250). While the banners allow for complete customizations stand out as having consistent themes, the Facebook ad may seem like an odd form choice.

Image(110x80), max 25 characters for title, max 135 characters for body || With the company logo sized at 110 x 80 pixel, and a body text five characters short of its 135 character limit, the ad is a simple yet an effective need. Though it may not be media rich or even customizable down to every pixel, it serves a vital role for businesses like Filmsmith. Having the luxury of an expansive social network on Facebook, leveraging an online follow ship can allow for more reachable networks to discover them over time.
 * = [[image:Filmsmith_fbad.png link="@https://www.facebook.com/Filmsmith?ref=ts"]] ||
 * = Facebook Ad:

The leaderboard being a full sized banner seemed like a great place to start designing the first ad for the campaign. Being full sized, it allows for more content and viewer attention with its sheer size. Though it is uncommon for small businesses to be using this form factor, it seemed like a great option from a designing viewpoint. Starting with a full-scale canvas that can further have a number of variants for additional ad forms.
 * = [[image:Leaderboard_Banner.png width="794" height="98" align="left"]] ||
 * = Leaderboard: (728 x 90) ||

The first time I saw this type of an ad was on YouTube. Seeing that the start-up this campaign is for thrives mostly through online videos, a medium rectangle banner seemed apt for the job. This form of online advertisement has to be one of the most commonly observed ad types across a number of websites. This would be one of the reasons for this ad form to be an effective means to attract business. Practical in size with enough space to affectively place the brand message, the medium rectangle can reach more people without being too intruding.
 * = media type="file" key="boxad_Done.swf" width="300" height="258" align="center" ||
 * = Medium Rectangle (300 x 250) ||